What is Google My Business and why does my business need it? +
Google My Business (now Google Business Profile) is a free listing for your company on Google. It appears when customers search for your services on Google Maps or Search. A properly optimized listing = more calls, directions and visits. For local businesses — it's the #1 channel by cost/result ratio.
I already have a profile. Why pay for optimization? +
Creating a profile and optimizing it are different things. Google considers dozens of factors: categories, attributes, keyword-rich descriptions, photos, posting frequency, reviews, directory listings. Without systematic work, your profile simply gets lost among competitors. Our optimization includes an audit of 100+ parameters.
Do I need a website for Google Maps? +
No, a website is not required — you can receive calls and directions directly from the listing. But if you have one, it amplifies results: Google trusts businesses with a full website more, and you get an additional conversion channel.
When will I see results? +
First improvements are usually noticeable within 1–3 months. During this time Google indexes changes, new reviews appear, and the profile starts climbing in rankings. Full effect — in 3–6 months, depending on competition in your area.
How much does Google Maps setup cost? +
Basic setup and profile optimization — from €49. Promotion with monthly management (posts, reviews, monitoring, reports) — from €99/month. Price depends on number of locations and competition level. We've worked with local businesses across Estonia, Poland, Ukraine and Germany since 2015, so the playbook is adapted per niche.
How do reviews affect rankings? +
Reviews are one of the key ranking factors in Google Maps. Google considers the number of reviews, average rating, frequency of new ones, and whether the business responds to them. We help build a review collection system: QR codes, SMS, email reminders.
What if my profile was blocked? +
Blocking happens due to Google policy violations — sometimes even accidentally. We help restore profiles: we audit the reasons for blocking, prepare an appeal, and work with Google Support until resolved. As Google Partners, we know the internal processes.
How is your service different from DIY setup? +
You can fill in basic fields yourself. But Google's algorithms constantly change, and there are dozens of nuances that aren't obvious: NAP consistency across directories, correct category selection, geo-keywords, local citations, dealing with competitor spam. We've been handling GBP setup and reinstatement cases for businesses in 4 countries since 2015.
What is NAP consistency? +
NAP stands for Name, Address, Phone. Your contact information must be identical everywhere: on your website, Google Maps, directories, social media. Discrepancies (different phone or address) reduce Google's trust and push your profile below competitors.
Can I promote in multiple cities? +
Two different setups, and picking the wrong one causes problems. If you have no storefront and travel to customers (a service-area business), you use one profile with up to 20 service areas configured — creating a separate fake listing per city can trigger suspension. If you have genuinely separate physical locations, each real address gets its own profile, categories and local strategy. We tell you which case you're in and set it up correctly.
What will I get as a result? +
A fully optimized Google Maps profile, increased visibility in local search, more calls and directions from nearby customers. Plus a monthly report with specific numbers: profile views, calls, directions, website clicks. You see ROI every month.
How do you measure success? +
Through Google Business Profile Insights: profile views, queries people find you by, number of calls, directions and website clicks. We also track positions in Local Pack for key queries. Everything — in a monthly report with clear charts.
I have multiple locations. Can you manage them all? +
Yes. We handle chains and multi-location businesses with a single GBP manager account, bulk upload via spreadsheet for 10+ locations, and per-location landing pages on your site for local SEO. Each location gets its own optimization: photos, hours, categories, Q&A, reviews moderation. Pricing scales per location but drops sharply after 5+ locations.
My Google Business Profile was suspended. Can you get it back? +
Yes, in most cases. We first audit the suspension reason (category mismatch, address issues, duplicate listings, policy violations, spam flag), then prepare a documented reinstatement request with supporting evidence (business licence, utility bill, photos). As Google Product Experts — the escalation path Google names in its own Business Profile playbook — we can route hard cases to the right team faster, which speeds routing rather than guaranteeing the outcome. Reinstatement typically takes 3–14 days, and we tell you honestly when a case has low recovery odds.
A competitor left fake negative reviews. Can you remove them? +
We can flag reviews that violate Google's policies — off-topic, spam, conflict of interest, former employee attacks, or reviews from people who never visited. Google's review team takes 3–7 days to decide. We can't remove honest-but-negative reviews (those need a response strategy instead), but we win 40–60% of properly-documented fake review disputes.
I'm moving my business to a new address. Will I lose my reviews and ranking? +
Not if the move is handled correctly. Google transfers reviews and history with the listing when you update the address — not the listing itself. You move the existing profile (don't create a new one), update address + service area, and re-verify. Local ranking may dip 2–6 weeks as Google recalculates proximity signals, then recovers. We handle the whole migration including NAP updates across citations.
How many categories can I add, and what's the difference between primary and secondary? +
Up to 10 total: one primary and up to nine secondary. The primary is the main signal Google uses to decide which searches you qualify for — the wrong primary is the biggest category-level mistake we see. Secondary categories add reach without diluting the primary. We pick the tightest accurate primary and only add secondaries that genuinely apply to your services.
I have no physical location — I travel to customers. How do I set that up on Google? +
You configure a service-area listing instead of a storefront: up to 20 service areas, with the overall boundary kept within roughly 2 hours' drive of your base, and you can hide your home address so only the coverage zone shows. It applies to fully mobile businesses and hybrid ones that have an address but also serve customers off-site. We run the same way — distributed, no office — so we set realistic boundaries that match where you can actually rank.
How do I set holiday and special hours so customers don't arrive to a closed door? +
Regular hours aren't enough — Google has separate special and holiday hours fields that override your defaults on specific dates. Set them before each holiday; outdated hours are also a common trigger for automated “permanently closed” suggestions. We keep the holiday calendar current as part of ongoing management.
Can customers message us on WhatsApp or text directly from our Google profile? +
Yes — you can add a WhatsApp click-to-chat URL or an SMS-capable number in the Chat section of your profile, so customers message you straight from Search or Maps. We use WhatsApp and Telegram ourselves, so we configure it to land in the channel your team actually watches, with a pre-filled first message to lower friction.
Can customers book or reserve directly from Google without visiting our website? +
Yes, via Reserve with Google. Two routes: a custom booking link (shows as a URL), or an integrated booking partner (gives you the native “Book” button on your card). The button requires your scheduling software to be on Google's partner list — we check eligibility and set up whichever route fits your tools. It's live across many service types in 88+ countries.
How often should we post on Google, and which post types actually help? +
Aim for at least weekly and rotate the three types — Updates (news), Offers (with start/end dates) and Events (with time and place) — each with a keyword-relevant headline, a visual and a date. Fresh posts keep the profile active in Search and Maps. We run the monthly posting calendar in ongoing management.
Which attributes should we turn on (Wi-Fi, wheelchair access, women-led…) and do they matter? +
Attributes show directly on Search and Maps and let customers filter for what they need. Available options depend on your category — a tradesperson sees different ones than a café. We enable only the attributes that are accurate for your business (false ones erode trust) and revisit them when Google adds new categories.
Should we link our social accounts to the profile, and which platforms? +
Yes — you can add Facebook, Instagram, X and YouTube directly, and linked content can surface in Google Search. It rounds out the profile for customers who research before contacting, and takes a couple of minutes. We add and order them correctly.
Google suggested an AI-written description — is it safe to use? +
It's a reasonable starting point, but review it before saving. The AI-suggest tool generates text from your profile and website, so it can be generic or miss your key service terms. We rewrite the draft into accurate, keyword-aware copy that reflects what you actually do and where you serve — without claims you can't back up.
Can we generate a review QR code inside Google for customers to scan? +
Yes — Google Business Profile generates a review QR code natively, with no third-party app. Put it on receipts, the counter or your window. We configure the QR and build the ask-for-review workflow around it: the timing, the wording, and who asks. Reviews collected this way are genuine — paid or incentivised reviews violate Google's policy.
A former employee or old agency owns our Google profile and won't hand it over. What can we do? +
Don't create a new listing — that splits your reviews and risks a duplicate suspension. File a Request Access on the existing profile; the current owner gets a set window to respond, and if they don't, Google can transfer control to you. We run the request and, as Google Product Experts, can escalate stalled cases — then add a second manager so you keep a backup owner.
Our Google Business Profile was hacked — someone changed our address, phone or name. What do we do? +
Hacked profiles have a dedicated ticket path, separate from suspension. We secure the underlying Google account first, file the hacked-profile ticket to revert the unauthorised edits, then audit the manager list, remove unknown users and turn on two-step verification to reduce the chance of it happening again.
Google shows two listings for our business — a duplicate. How do we merge or remove one? +
Duplicates split your reviews and ranking signals across two profiles and can look like spam to Google's systems. There's a specific duplicate-listing ticket: we identify the canonical profile (usually the older one with more reviews), file to merge or remove the duplicate, and consolidate reviews where Google's policy allows. We never delete the canonical listing — that would erase its review history.
Someone is threatening to post bad reviews unless we pay. What do we do? +
Don't pay, and don't reply publicly in a way that confirms details. Google has a dedicated review-extortion report path, separate from normal review flagging — we file it and follow up. Document the threat in writing first; it's extortion in most jurisdictions, so keep records for any legal step. Reporting doesn't guarantee removal, but this is the correct channel.