What is an ads audit and why do I need one? +
An audit is a detailed review of your ad campaigns in Google Ads and/or Facebook Ads. We analyze account structure, keywords, ads, targeting, conversions, and budgets. The goal is to find where you're losing money and how to get more customers with the same budget. We've audited 1,000+ ad accounts since 2015.
How much does an audit cost? +
Ads audit starts from $199. The price depends on the number of campaigns and ad platforms (Google Ads, Facebook, Instagram). The audit typically pays for itself in the first month: we find 20–40% budget waste and provide a specific optimization plan.
How quickly will I get results? +
The audit is ready within 3–5 business days. You receive a detailed report with specific recommendations — what to fix first ("quick wins") and what to optimize long-term. After implementing recommendations, first improvements are visible within 2–4 weeks.
What if I need campaign setup from scratch, not an audit? +
We do both setup and audits. If you don't have an ad account — we'll create, configure, and launch campaigns. If you already have one — we start with an audit so you don't waste money redoing what already works.
Am I obligated to work with you after the audit? +
No. The audit is an independent review. You receive a report with recommendations and can implement them yourself, pass them to your contractor, or order implementation from us. We don't lock clients in — quality of work retains better than any contract.
What do you check in Google Ads? +
39+ parameters across 4 blocks: (1) Campaign strategy — budgets, bids, schedule, geo; (2) Keywords — relevance, match types, negative keywords; (3) Ads — copy quality, extensions, A/B tests; (4) Conversions — tracking, attribution models, Analytics integration. Plus competitor analysis and growth opportunities.
What do you check in Facebook/Instagram Ads? +
Campaign structure, audiences (cold/warm/retargeting), creative quality, conversion funnel, tracking pixel, ad frequency, budget distribution between campaigns, and ad formats.
I have a small budget ($300–500/mo). Is an audit worth it? +
With a small budget, an audit is critically important. If you have $500/mo and 30% goes to waste — you're losing $150 every month. That's $1,800 per year. A $199 audit finds those losses and directs every dollar toward results.
How is your audit different from free automated tools? +
Automated tools check technical aspects: broken links, duplicates, basic settings. Our audit is done by a live specialist with Google Ads certifications (Search, Display, Video, Shopping, Mobile). We analyze business logic: is your advertising targeting customers ready to buy?
I have a contractor. Why do I need your audit? +
An independent audit is like a second opinion from a doctor. We don't compete with your contractor — we objectively evaluate their work quality. If they're doing well — you get confirmation. If there are issues — you learn about them with specific examples and solutions.
What do you need from me to get started? +
Just access to your ad accounts (Google Ads, Facebook Business Manager). This is guest access — we don't change anything, only analyze. In 3–5 days you receive a report and we discuss results on a video call.